About Māori Television
Background
The Māori language is the cornerstone of Māori culture. It provides a platform for Māori cultural development and supports a unique New Zealand identity within a global society. It is a taonga, at the very heart of Māori culture and identity, and must be preserved and fostered.
The aim of our channel is to play a major role in revitalising language and culture that is the birthright of every Māori and the heritage of every New Zealander.
Underpinning our channel are stakeholders, governance and management structures, strategic goals, and the disciplines in place for a robust, well-managed television broadcast organisation.
Māori Television was founded under the Māori Television Service Act 2003 (Te Aratuku Whakaata Irirangi Māori). Passed in May 2003, the act establishes the channel as a statutory corporation. It sets out that the channel should:
- be a high quality, cost effective television provider which informs, educates and entertains
- broadcast mainly in reo Māori
- have regard to the needs of children participating in immersion education and all people learning Māori
Stakeholders
Māori Television has two stakeholder interest groups:
- The Crown – through the Minister of Māori Affairs (Hon Parekura Horomia) and the Minister of Finance (Hon Michael Cullen)
- Te Pūtahi Paoho (Māori Electoral College) – comprising Te Kōhanga Reo National Trust, Te Ataarangi Inc, Te Rūnanga o Ngā Kura Kaupapa Māori, Te Tauihu o Ngā Wānanga, Ngā Kaiwhakapūmau i te Reo Māori, National Māori Council, Māori Women's Welfare League, Māori Congress, Te Whakaruruhau o Ngā Reo Irirangi Māori, Kawea Te Rongo and Ngā Aho Whakaari.
Accountability
Accountability and transparency are the foundation business philosophies at Māori Television. Our aim is to be a robust, responsive and responsible organisation. Prudent and ethical financial management are the cornerstone of our business practises.
As a public broadcaster, the channel is accountable through a Statement of Intent provided annually to the House of Representatives; output agreements and quarterly progress reports to the stakeholders; an annual report; regular audits via the Office of the Auditor General; and compliance with the Official Information Act.
Organisational Values
Our values are:
- Rangatiratanga (authority, respect)
- Manaakitanga (holistically take care of)
- Whanaungatanga (nurturing relationships)
- Wairuatanga (spirituality)
- Mana Māori (prestige)
- Pono (truth, honesty, integrity)
- Kia mārama (being transparent)
- Kia mōhio (sharing knowledge)
- Tātou tātou (inclusive)
Our Vision
Whakaata Māori, hē pourewa pāpāho taketake kei ngā taumata o te ao.
Māori Television is a world-class indigenous broadcaster.
Our Mission
Ki te whakapau kaha ki te whakaora i te reo Māori me ngā tikanga, ma te tū motuhake, toitū momoho o Whakaata Māori hei pourewa pāpāho whakaaturanga.
To make a significant contribution to the revitalisation of tikanga Māori and reo Māori by being an independent, secure and successful Māori Television broadcaster.
Strategic Direction
Our strategic plan flows from our vision and mission. Māori Television has two key long-term major outcomes. Those are to:
- Significantly contribute to te reo and tikanga Māori being increasingly valued and embraced; and
- To be an independent national Māori television broadcaster that is successful with an assured future.
These outcomes are interconnected by a central element which states that the channel will:
Support the principles and practices of tikanga and kaupapa Māori
Seven intermediate outcomes have been identified to ensure that the long term objectives are achieved. A comprehensive strategic plan is in place and successful implementation is a key priority.